In a recent survey, McKinsey found that the lack of internal leadership and digital talent still tops the list of challenges companies face in meeting their digital priorities. Similar results were observed in the previous surveys in 2014 and 2013.
This makes attracting and retaining digital talent a top priority for those companies who want to stay in the race.
In the same survey, it was observed that Digital talent seem to put more weight on culture, energy and morale among employees. It looks like those elements come before the nature of the organisation’s digital work itself. Such an eye opening finding.
Check the full report here: Cracking the digital code: McKinsey Global Survey results